[Instrumental Intro]

[Verse 1]
Here's the modern political man, for sure he's nobody's fool
Believes in media coverage as a promotional tool
Trust in him because he's got the right face;
Just in case you harbour doubt
Here is a slogan to tout

[Verse 2]
He's such a principled man, all heart, ruled by his brain:
You've seen the TV commercials, you've seen the poster campaign
You've seen the ads in the papers, there's nothing else to explain
Just some words to maximise the market
Just a message that will reach the target
Promises that turn to dust
He is a man you can trust
He is a man you can trust
This is a man of the people in politics now


[Bridge]
Politics now, it's just like selling soap powder
No money down – you lucky punters –
Full guarantee
Five year's trial free!

[Verse 3]
He is a man you can trust
He is a man you can trust
By dint of market research he knows which truths he should tell;
He's got the mark of conviction, it serves the agency well;
Yes, he's on course for election in politics now
Trust the propagandists' manifesto
Trust the politician with the promo
Trust the ads to buy your vote

[Bridge]
Vote for Brand X, it's just like selling soap powder
Whatever next? You lucky punters
Full guarantee...
Whatever next?
Show trials by decree...

[Outro]
The show trials are free
The show trials come free
Vote for Brand X
The show trials come free
Vote for Brand X
The show trials come free
Vote for Brand X
Vote for Brand X
Vote for Brand X
Vote for Brand X